Writer · Curator · Technologist

Mark Ghuneim

Exploring the convergence of technology, media, and culture.

About

Proud alum of
  • VJ / DJPrivate Eyes NYC
  • Video4AD / Beggars Banquet
  • Music VideoColumbia Records
  • SVP, First Digital ExecSony Music
  • CEO, acquired by TwitterWiredset / Trendrr
  • GM CuratorTwitter

Mark Ghuneim is an American internet entrepreneur, activist, and art curator with a career spanning the music industry, digital marketing, privacy advocacy, and art curation.

His career began in New York City as a VJ and DJ at the legendary video nightclub Private Eyes. During this time, he created visual content for MTV, producing the opening and background visuals for 120 Minutes as well as a series of on-air promo spots. He then moved into music video promotion and press at Thirsty Ear / Beggar's Banquet and 4AD.

He subsequently joined Columbia Records, rising to Senior VP of Online and Emerging Technologies. As Sony Music Entertainment's first digital executive, he pioneered direct artist-to-fan distribution, driving ColumbiaRecords.com to a top 10 comScore ranking and establishing an artist-wide BBS network that fostered digital communities long before the social media era. By the time he left to found Wiredset and Trendrr, he was directing digital operations across all labels, including Classical, Nashville, Columbia, Epic, and Legacy.

In 2004, Ghuneim founded Wiredset, which developed Trendrr, a real-time insights and analysis platform for social media engagement. Trendrr was acquired by Twitter in 2013. He became General Manager of Twitter's Curator product before leaving to found Narrative.new.

Ghuneim founded Hacked.net in 1997 and testified before Congress on information security. He worked with the ACLU and NYCLU to advocate for privacy rights. As an art curator, he co-curated Public, Private, Secret at the International Center of Photography (2016–2017).

He holds US Patent 8,271,429 for System and method for collecting and processing data, authored Terms of Engagement: Measuring the Active Consumer (2008), and produced the documentary Pixies: Gouge.

Publishing

Pixies: Gouge

Pixies: Gouge

Producer — Documentary featuring David Bowie, Thom Yorke, PJ Harvey, and more.

Patents + Papers

Paper · 2025

Distributed Agency in Human-AI Systems

A six-layer framework (L0–L5) for analyzing authorship, control, and autonomy in human-AI creative collaboration.

Paper · March 26, 2008

Terms of Engagement: Measuring the Active Consumer

Defining engagement types: Adoption, Social, Content Creation, and Collaborative Filtering.

Contact