The Shifting Value Proposition in the AI Era
December 24, 2025
Exploring the convergence of technology, media, and culture.
Thoughts on AI, privacy, media, and culture.
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December 24, 2025
December 1, 2025
November 20, 2025
November 13, 2025
October 18, 2025
October 7, 2025
Selected projects across technology, privacy advocacy, and art curation.
Tell Stories Better
A platform designed to help people communicate stories more effectively. Tools and resources for improving narrative quality and impact.
Dispute the Text
A curated collection of links and commentary on media, technology, AI, copyright, and digital culture.
West Village Collection
A curated collection of art, photography, zines, and ephemera housed in a former printing house. Focus on surveillance, female artists, street art, and underrepresented creators.
Real-Time Social Analytics at Scale
Founded Wiredset, built Trendrr into the leading real-time social media measurement platform. Tracked TV engagement across 65M+ social actions daily. Acquired by Twitter in 2013.
International Center of Photography
Co-curated with Charlotte Cotton. Explored photography's role in shaping identity and the boundaries between public and private selves. Created 7 real-time media works.
Information Security & Civil Liberties
Founded Hacked.net (1997), testified before Congress on information security. Collaborated with ACLU and NYCLU on surveillance camera mapping project documenting public surveillance in Manhattan.
Cultural Memory Installation
Immersive installation blurring private sanctuary and public marketplace. A lived-in bedroom turned intimate archive of three decades of cultural memory spanning the 1980s through early 2000s.
Mark Ghuneim is an American internet entrepreneur, activist, and art curator with a career spanning the music industry, digital marketing, privacy advocacy, and art curation.
His career began in New York City as a VJ and DJ at the legendary video nightclub Private Eyes. During this time, he created visual content for MTV, producing the opening and background visuals for 120 Minutes as well as a series of on-air promo spots. He then moved into music video promotion and press at Thirsty Ear/Beggar's Banquet and 4AD.
He subsequently joined Columbia Records, rising to Senior VP of Online and Emerging Technologies. As Sony Music Entertainment's first digital executive, he pioneered direct artist-to-fan distribution, driving ColumbiaRecords.com to a top 10 comScore ranking and establishing an artist-wide BBS network that fostered digital communities long before the social media era. By the time he left to found Wiredset and Trendrr, he was directing digital operations across all labels, including Classical, Nashville, Columbia, Epic, and Legacy.
In 2004, Ghuneim founded Wiredset, which developed Trendrr, a real-time insights and analysis platform for social media engagement. Trendrr was acquired by Twitter in 2013. He became General Manager of Twitter's Curator product before leaving to found Narrative.new.
Ghuneim founded Hacked.net in 1997 and testified before Congress on information security. He worked with the ACLU and NYCLU to advocate for privacy rights. As an art curator, he co-curated "Public, Private, Secret" at the International Center of Photography (2016-2017).
He holds US Patent 8,271,429 for "System and method for collecting and processing data," authored "Terms of Engagement: Measuring the Active Consumer" (2008), and produced the documentary "Pixies: Gouge."
Public, Private, Secret: On Photography and the Configuration of Self
Charlotte Cotton, Marina Chao, Pauline Vermare
Aperture Foundation, 2018
Co-curator, contributor
I Want My MTV: The Uncensored Story of the Music Video Revolution
Rob Tannenbaum, Craig Marks
Dutton, 2012
Interviewed, cited
Appetite for Self-Destruction: The Spectacular Crash of the Record Industry
Steve Knopper
Free Press, 2009
Cited
Watching the Watchers
Oct. 31, 1999
The 'Lost' Finale, in Twitter Traffic
May 24, 2010
A Super Bowl Where Viewers Let Their Fingers Do the Talking
Feb. 6, 2012
'Sharknado' Tears Up Twitter, if Not the TV Ratings
July 12, 2013
Featured in 60+ publications including Billboard, Variety, Ad Age, The Hollywood Reporter, WIRED, Mashable, and BusinessWeek.
A collection of one hundred books related to surveillance photography.
March 26, 2008 - Defining engagement types: Adoption, Social, Content Creation, and Collaborative Filtering.
Sep. 18, 2012 - Cited by 63 patents and publications
View on Google PatentsAvailable for speaking, advisory roles, and collaborative projects at the intersection of technology, privacy, and culture.
Email: mark@ghuneim.com